How we work together

Four ways to work together.

Whether you're just getting started or ready for a fully custom build — there's a package built for where you are right now. Most clients start with a project and add the Care Plan.

The packages

Project
The Conversion Page

A single high-converting page — built around one goal

This is your focused, fast offer. One page, one action, one clear result. For coaches, consultants, and service businesses who have a specific offer they need a page to sell — and want it done right without a long agency process.

What's included

  • Strategy session to define your audience and goal
  • Custom full-page design — no templates
  • Copywriting guidance and structure
  • HTML & CSS build — fast, mobile-optimized
  • Contact form integration
  • Two rounds of revisions
  • Launch-ready delivery in 2 weeks
Best for: Coaches, consultants, and service businesses with a clear offer that needs a page built around it.
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Project
The Full Presence

A complete website of up to 5 pages — built to establish and convert

For businesses that need more than a single page — a professional web presence that covers who you are, what you offer, the work you've done, and how to get in touch. The scope is tailored to what you actually need. Not every business needs 5 pages, and you won't be charged for ones you don't.

What's included

  • Strategy session to define your site structure and goals
  • Up to 5 custom-designed pages — no templates
  • Copywriting guidance and structure across all pages
  • HTML & CSS build — fast, mobile-optimized
  • Contact form integration
  • Two rounds of revisions
  • Launch-ready delivery in 3–4 weeks
Best for: Independent professionals and service businesses ready to establish a complete, conversion-focused web presence.
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Retainer
The Care Plan

Monthly support to keep your page performing

Your page isn't a set-it-and-forget-it asset. Offers change, testimonials get added, CTAs need testing. The Care Plan keeps your page current, optimized, and performing — without you managing it. Available after completing either project package, or as a standalone plan for an existing page that needs ongoing attention.

What's included

  • Up to 4 content or design updates per month
  • Monthly performance report
  • Uptime and load speed monitoring
  • One A/B test per quarter
  • 48-hour turnaround on updates
  • Direct email access — no ticketing systems
Best for: Clients who've completed a project and want ongoing support, or anyone with an existing page that needs regular attention.
Ask About the Care Plan

Pricing is discussed personally once I understand your project. Get in touch and we'll figure out if we're a good fit first — no commitment, no pressure.

Just getting started?

If you're launching a new business or working with a tight budget, The Foundation gets you online with a professional presence quickly — at a fraction of the cost of a fully custom build.

Starter Limited availability
The Foundation

A professional website of up to 5 pages — template-assisted, fast to launch

A clean, professional website built on a template I choose for you, customized to your brand and content. No custom design from scratch — but a significant step above a DIY site, delivered in one week and ready to grow with your business.

How this differs from the custom packages

The Conversion Page and The Full Presence are designed from scratch with conversion strategy built into every decision. The Foundation uses a pre-built template as the starting point — which is what makes it faster and more accessible. When you're ready to invest in a fully custom build, most Foundation clients upgrade to The Full Presence.

What's included

  • Template I choose, customized to your brand
  • Up to 5 pages customized to your content
  • Brand colors, fonts, and logo applied throughout
  • HTML & CSS customization — mobile-optimized
  • Contact form integration
  • One round of revisions
  • Launch-ready delivery in 1 week
Best for: Coaches and service businesses just launching who need a professional presence quickly, without the investment of a fully custom build.
Ask About The Foundation
The process

Simple. Fast. No surprises.

Every project follows the same clear path — so you always know where things stand and what comes next.

Conversation — Day 1

We spend 20 minutes talking through your business, your audience, and what your page or site needs to do. I'll tell you honestly whether I think I can help — and which package is the right fit.

Strategy — Days 2–3

I map out your page or site structure — the sections, the messaging hierarchy, and the conversion path. You approve before I design anything. (The Foundation moves straight to build after a brief content review.)

Design & Build — Days 4 onward

I build your page or site and send a preview link for review on any device. The Foundation delivers in 1 week. The Conversion Page in 2 weeks. The Full Presence in 3–4 weeks.

Launch

Your page or site is live. I walk you through how to track its performance and what to watch for in the first 30 days.

Common questions

Answers before you ask.

If you have one specific offer you need to sell — a program, a service, a consultation — The Conversion Page is the right fit. If you need a complete professional web presence that covers who you are, what you do, your work, and how to get in touch, The Full Presence is the better choice. We'll talk through this in the first conversation and I'll give you my honest recommendation.
The Foundation uses a quality pre-built template customized to your brand — it's not designed from scratch. That's what makes it faster and more accessible. The Conversion Page and The Full Presence are fully custom-designed from the ground up, with conversion strategy built into every decision. If budget is the primary concern right now, The Foundation gets you professional and online quickly. When you're ready to invest in a fully custom build, most Foundation clients move to The Full Presence.
I provide copywriting guidance and structure, and I'll work with copy you've already written. If you need a full copywriter, I can recommend someone or quote it as an add-on.
Pages and sites are built in clean HTML and CSS — no page builders, no proprietary platforms. That means fast load times, full ownership, and no monthly platform fees.
Minor tweaks within the first 30 days are included. For ongoing changes, the Care Plan is the right fit.
Not necessarily. If you already have a page that just needs ongoing attention and updates, the Care Plan works as a standalone. Get in touch and we'll talk through what makes sense.
Pricing depends on scope and is discussed personally once I understand your project. Get in touch and we'll figure out if we're a good fit first — no commitment required.

Ready to get started?

Every project starts with a 20-minute conversation. Tell me about your business and what your page needs to do.

Get in Touch

No commitment. Just a conversation.