Portfolio

Pages built to convert. Here's the proof.

A selection of pages and websites designed for coaches, consultants, and service businesses. Every project is custom — no templates, no shortcuts.

Screenshot: Executive Coach Lead Generation Page.
Concept Project Coaching

Lead Generation Page — Executive Coach

The challenge

The client had a strong coaching program but was relying entirely on referrals. Their existing page wasn't converting cold traffic, and they wanted to reduce dependence on word-of-mouth.

The approach

We restructured the page around a single CTA — a free discovery call — and built the entire layout to guide visitors toward that one action. Social proof was moved above the fold. The headline was rewritten to speak directly to the target audience.

Screenshot: HVAC Company Quote Request Page.
Concept Project Home Service

Quote Request Page — HVAC Company

The challenge

A local HVAC business had an outdated site with no clear call to action and no social proof. They were losing quote requests to competitors with more professional online presences.

The approach

The page was restructured around a prominent phone number and a simplified 4-field quote form. Trust badges, Google review stars, and before/after job photos were added above the fold.

Screenshot: Wellness Practitioner Booking Page.
Concept Project Health & Wellness

Booking Page — Functional Medicine Practitioner

The challenge

A functional medicine doctor moving to a private-pay model needed a page that built trust quickly with skeptical new patients. Their previous page was generic and over-designed.

The approach

Clean visual design with a calm, structured layout. Credentials and patient outcomes were featured prominently. The CTA was simplified to a single "Book a free 15-minute consult" button repeated three times on the page.

Result: New patient inquiries increased significantly within the first 60 days of launch.

Screenshot: Business Consultant Full Site.
Concept Project Consulting

Full Site — Business Strategy Consultant

The challenge

An independent strategy consultant was relying on a single LinkedIn page to generate new business. They needed a professional web presence that could work alongside their outreach efforts.

The approach

A focused 4-page site: home, services, about, and contact. Clean editorial design with strong typography and a direct, no-jargon voice that matched their consulting style.

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